01
free / 20 min
Map the busywork
A free 20 minute audit. We walk your week, find the repetitive work, and rank it by hours lost. You get the process map whether we work together or not.
AI + Automation Studio /St. Charles & the Fox Valley, IL
Busywork in.Systems out.
We turn repetitive manual work into AI + automation systems. Built for trades, dental practices, and property managers.
- 15+
- years engineering
- 6
- systems in production
- 24/7
- your systems work
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Engineering honed on platforms used by millions
Formula 1✦Disney+ / ESPN+✦CraveTV✦Marvel Unlimited✦D23✦Formula 1✦Disney+ / ESPN+✦CraveTV✦Marvel Unlimited✦D23✦
01 / The problem
Your best people spend their day retyping things.
Every small operation pays a busywork tax: the calls, the follow-ups, the copy-paste between systems. It is invisible on the P&L and brutal on the calendar. None of it needs a human anymore.
It never shows up on a job posting
Nobody hires for retyping, chasing, and confirming. It just absorbs the hours you wanted to spend on customers and growth.
Software alone did not fix it
You already bought the CRM and the calendar app. The gaps between the tools are where the manual work lives.
This is now an engineering problem
AI agents and automation can read, route, draft, and log that work reliably. We build the system around how your business actually runs.
02 / What we do
Three ways we take work off your plate.
Every engagement starts with the process audit. Then we build only what earns its keep.
A
AI Automation
Agents that answer, triage, draft, and follow up. Around the clock, in your voice, with every action logged.
- AI phone + chat agents
- Lead triage and routing
- Drafted quotes and replies
- Follow-up sequences
Business Systems
The pipeline from intake to invoice to report, wired end to end. Your tools finally talk to each other.
- Intake to invoice pipelines
- CRM + spreadsheet glue
- Dashboards and owner reports
- Data migrations
Web Development
Sites built to capture and convert, not to sit there looking pretty. Booking, payments, and lead capture built in.
- Lead-machine websites
- Online booking flows
- Stripe payments
- Analytics that mean something
Not sure which one you need? The audit tells you.
03 / How it works
Map. Build. Run.
No discovery theater, no six month roadmap decks. A tight loop that ships working systems.
02
weeks, not quarters
Build the system
We wire the automation around your real workflow: your phones, your calendar, your invoicing. Weeks, not quarters. You approve every step.
03
monitored + tuned
Run on autopilot
The system goes live with monitoring, logging, and a human handoff for anything unusual. We tune it as your business changes.
04 / Who we serve
Built for the businesses that keep things running.
Not hype industries. Trades, dental, and property management: high call volume, repeat workflows, and every missed follow-up is real money.
Don’t see your trade? If your day runs on phone calls, scheduling, and follow-ups, the same systems fit. We start with a process audit either way and only build what pays for itself.
Book a free process audit →Every build ships with
- Logged + monitored. Every action the system takes is recorded, so nothing happens in a black box.
- Human handoff. Anything unusual gets routed to a person instead of forced through automation.
- Tuned as you grow. We adjust the system as your call volume, pricing, and schedule change.
- Built on your tools. It works with the phones, calendar, CRM, and spreadsheets you already pay for.
Why these three
They run on the same engine: a phone that rings all day, a calendar that has to stay full, and a pile of follow-ups nobody has time to chase. The busywork looks different on the surface, but underneath it is the same loop of calls, scheduling, quotes, and reminders repeating every week.
That is exactly what software is good at. We map the loop once, automate the parts that drain your week, and leave the judgment calls to your team. Fix it once and it keeps paying every week after, without adding headcount.
Different trades, same underlying system.
Trades
HVAC, plumbing, pools, contractors
- Missed-call capture that answers and books while you are on a roof
- Quotes drafted from your price book in minutes, not nights
- Follow-up sequences that chase the job so you do not have to
Dental
Practices and small groups
- Front desk overflow answered around the clock by DentalFlow
- Recall and reactivation outreach that fills the schedule
- Reschedules and confirmations handled without hold music
Property Management
Residential and small commercial
- Tenant requests triaged and routed to the right vendor automatically
- Owner reports assembled from your data, not your evenings
- Lease and application intake without the paper shuffle
05 / Proof
Real systems, in production, right now.
No stock-photo testimonials. Real client outcomes, and live builds you can click on.
24/7lead capture · Aqua Vida Custom Pools
A Chicago-area custom pool builder now captures every inquiry around the clock. Website, Stripe payments, and every lead logged and tracked.
4intake flows automated · AOT Group USA
A freight forwarder turned quote, import, export, and general inquiries into structured requests that land in operations ready to action.
0 hrsmanual prospecting · Mortgage lead engine
An AI engine that scans, scores, and delivers early-intent homebuyer leads to a mortgage professional automatically.
06 / The promise
How we work
Just systems that earn their keep.
Fixed quotes. Working systems in weeks. Logged, monitored, and handed off to a human the moment something needs judgment.
×01
No enterprise bloat
You pay for systems that run, not for seats and licenses nobody on your team will open.
×02
No endless workshops
We map your process in a call or two, then build. Working software in weeks, not quarters.
×03
No black boxes
Every action the system takes is logged and monitored. You always see what ran, and why.
06 / Who builds it
Built by an engineer, not an agency mill.
PG
Peter Gorski
Founder + Lead Engineer
Based in St. Charles, Illinois, serving the Fox Valley. Husband, father, strength athlete. Builds every system personally and answers his own email.
15+years engineering
6systems in production
No account managers, no offshore handoffs. The person who scopes your system is the person who builds and maintains it.
01
15+ years shipping production systems
Software engineering lead across subscription platforms, cloud infrastructure, DevOps, and data pipelines at enterprise scale.
02
Platforms used by millions
Contributed to systems behind Formula 1, Disney+ and ESPN+, CraveTV, Marvel Unlimited, and D23: subscription flows, payments, and the automation underneath.
03
SMB scale, enterprise discipline
The same engineering playbook, applied to businesses that need systems working this month, not a transformation program next year.
Platforms I’ve contributed to
Formula 1Disney+ESPN+CraveTVMarvel UnlimitedD23
07 / Questions
Asked before every audit.
What does this cost?
Every build is scoped from the free audit, and you get a fixed quote before anything starts. Systems are priced to pay for themselves in saved hours. No retainers required; ongoing tuning is optional.
Do you work with businesses in the Fox Valley?
Yes. New Face Design is based in St. Charles and works with small businesses across the Fox Valley: Geneva, Batavia, Aurora, Elgin, Naperville, and the wider Kane and DuPage County area. Most work is done remotely with on-site visits when it helps, so location is rarely a constraint.
How long until something is live?
Most first systems ship in weeks, not quarters. The audit tells you exactly what is realistic before you commit a dollar.
Do we have to replace our current tools?
No. We build around what you already use: your phones, calendar, spreadsheets, CRM, and invoicing. The system fills the gaps between the tools, which is where the manual work lives.
What happens when the AI gets something wrong?
Every system ships with logging and a human handoff. Unusual cases route to your team instead of guessing, and you can review every action the system took.
Who actually does the work?
Peter. No account managers, no handoffs to a junior team. The engineer who scopes your system is the one who builds it, monitors it, and answers your email.
We are not technical. Is that a problem?
That is the point. You explain how the work happens today. We handle everything technical and hand you a system your team can actually run.
08 / Start here
Find your worst bottleneck. Free.
A 20 minute call. We map where your week actually goes and identify the first process worth automating. You keep the map either way. No pitch deck, no pressure.
pgorski@newfacedesign.com
Phone
+1 (773) 627-2176
Based in
Chicago area
Working with clients everywhere